IMC is a Virtue
At Stratosphere Creative, we believe in the virtues of true integrated marketing and communications (IMC). IMC supports the consistent delivery of relevant messaging to a target audience through multiple media channels. You know it works when all parties of the marketing mix work from the same game plan – one creative brief tied to a singular strategy. And, when done right, there are no dead-ends in the marketing media cycle.
There are endless scenarios to consider: PR initiates a campaign driving a target audience to the Web; the Web engages and propels the audience to a brand experience; the brand experience ties cleverly to takeaway literature; literature reinforces advertising; and all can get a healthy boost from social media and buzz marketing.
Whether we are the lead team or are brought in for supportive counsel, we play well with others and truly enjoy collaborating with our clients’ marketing teams.
Client Service
Our approach to client service is simple. Serve them. Service means constant communication, anticipating needs, implementing clear plans tied to measurement and an understanding that the client knows their business best. And, if there is a failure along any of those lines, acknowledge it, be accountable and offer a timely resolution.
Staff Development and Team Culture
We believe office culture should be by design rather than accident. Stratosphere handpicks marketing rock stars to provide the best counsel to clients and enrich the peer group. We also offer ongoing professional education and leadership development opportunities. We seek top talent who will have an intellectual curiosity about the client’s business and an unyielding commitment to creativity within a strategic framework.
When it comes to work-life balance, we strive for a kind, collaborative, no-ego and drama-free zone where colleagues respect each other’s gifts and time. Additionally, civility is a must. We do not fire off e-mails in anger, get defensive about constructive feedback or leave a team member behind to carry a heavy load.
This is Stratosphere Creative’s idea of an A-Team.
